Werberadar in detail
Google Ads account review: what we check in your account and what you get
You pay for Google Ads every month and find it hard to tell whether it brings in customers. A Google Ads account review shows which settings, search terms and ads cost money without bringing in customers. Here you can see in detail what we check, what a finding looks like and what the contract says. We work from Wiener Neustadt.
Eight places where ad money quietly goes missing
Google reports none of these mistakes, which is why they can go unnoticed for a long time.
- 01
Disapproved ads
The campaign counts as active, but your ad barely appears. You think you’re advertising while competitors get the customers.
How we spot it
Status of every ad and sitelink in the account, with the reason for disapproval.
- 02
Enquiry tracking (conversions)
If enquiries are counted twice, not at all or from an old tracking setup, Google aims your bids at the wrong goal.
How we spot it
Which conversion goals are active (the points where Google counts an enquiry), whether they match the website and whether enquiries show up twice.
- 03
Search terms with no enquiries
Some searches bring visitors but never a customer. You still pay for every click.
How we spot it
Report of the search queries people actually used, with costs and enquiries.
- 04
Blocked search terms (negative keywords)
If you don’t have any, your ad also shows for searches that have nothing to do with what you offer.
How we spot it
Existing block lists; search terms that are both added as a keyword and blocked.
- 05
Auto-applied recommendations
Google applies some changes itself, with nobody deciding. Your account then changes without your knowledge.
How we spot it
Change history in the account: what did Google apply, and what did a person?
- 06
Bidding strategy (how Google bids for you)
It aims for the enquiries counted. If that goal is wrong, it sends your money in the wrong direction.
How we spot it
The strategy set and the goal it aims for.
- 07
Budget with no results
Campaigns and tests keep running although it’s long been clear they achieve nothing.
How we spot it
Cost per campaign and test compared with the enquiries counted.
- 08
Ad copy and sitelinks beneath the ad
If sitelinks are disapproved, your ad looks smaller than your competitors’.
How we spot it
Disapprovals, sitelinks and weak copy; we change ad copy only after your approval.
A tool flags such points too. The difference: with Werberadar a person assesses every finding and fixes it only after your yes.
What a finding from your Google Ads account looks like
Extract from a real findings report: account of a trading company in Austria, September 2026, anonymised. In the full report every finding names its place in the account, so you can check it yourself.
Good to know: what is in the full report?
Every finding with its location in the account, its effect on your ad money, and a ranking of what to fix first. We go through the report of the in-depth audit with you in a 30-minute meeting. Clemens Hochwartner checks every report before it goes out.
Findings report · extract
- 01Ads disapproved, campaign still runningThe campaign ran, but the ads were barely shown.
- 02Enquiries counted wronglyGoogle aimed its bids at a signal that was wrong.
- 03One search term added as a keyword and blocked at the same timeTwo settings cancelled each other out.
A month with Werberadar, step by step
You read the report and say yes or no. We carry out the corrections in the account.
- 1
Check
We go through your account, and a person checks the result.
- 2
Compare
What has changed since last month, including changes made by Google itself?
- 3
Propose
You receive the report and every planned change with its current value and target value.
- 4
Approve
You decide. You approve budget and bid changes one by one.
- 5
Carry out and record
What you allow, we do, and every change goes into the log. Fixed items appear in the next report.
If something comes up in between, we’ll get in touch within two working days. In the first month, the findings of the in-depth audit come first.
Request your free checkWerberadar prices and conditions
The route is always the same: the in-depth audit first, then monthly management if you wish. All prices exclude VAT; you continue to pay your ad budget directly to Google.
- Free check
- €0no access to your account needed
- In-depth audit
- €390 one-offreport within 10 working days of access, discussed in a 30-minute meeting; can be booked on its own, the report is yours
- Werberadar monthly
- €299 a monthcheck, report and implementation of approved corrections
- Minimum term
- 6 monthsthen cancellable monthly; the fee starts with the start of the contract
- Set up enquiry tracking
- one-off €390only if your website isn’t yet reporting enquiries to Google at all
- Suitable for
- from €500 a monthGoogle Ads with up to 10 active campaigns, larger accounts on request
Our promises
- No findings report, no monthly fee (clause 4(6) of the contract, in German).
- Every change only after your approval.
- In-depth audit: if we find no fault, you pay nothing (from €500 in ad spend). Offer valid until 31 March 2027.
Good to know: in-depth audit or enquiry tracking, what is the difference?
The in-depth audit is an investigation: we go through your whole account once and write down where money is being lost. Enquiry tracking is a set-up: for Google to know which ad brought an enquiry, your website has to report every enquiry to Google. If that is missing altogether, we set it up once. Without this tracking nobody can see whether your advertising brings in customers, not even Google.
Good to know: what does the monthly implementation include?
Corrections to existing settings: blocking search terms, putting the enquiry count right, clearing up disapproved ads and automatic recommendations, adjusting budget and bids once approved, improving existing ad copy. New campaigns, new ad groups or building an account from scratch are not included; for those you receive a separate quote.
Good to know: conditions of the promise “If we find no fault, you pay nothing”
If the findings report flags none of the checkpoints as a “violation”, the fee for the in-depth audit is waived; you still receive the report. A violation is a state that clearly departs from a proper set-up of the account, with its location. Points that may rest on a deliberate decision by you are left out. This applies to the first 10 ad accounts we accept by 31 March 2027. Conditions: at least €500 in ad spend during the review period, one active campaign, read-only access until the report, and an account not previously managed by NASHA. The invoice arrives only after the report.
Good to know: under €500, or no account of your own?
We’ll sort that out in conversation. For new accounts, set-up is a separate service; Werberadar itself doesn’t replace building an account.
Your account stays yours: questions about access and data
Read-only access is enough for the in-depth audit. With it we can see everything and change nothing.
What access does the in-depth audit need?
Read-only access to your Google Ads account. The free check needs none; it sees only your public ads and your website.
How do I withdraw access?
Yourself, at any time in your Google Ads account, without asking us.
Will anything in my account be changed?
Not with the free check or the in-depth audit. In the monthly service, only what you have approved, and every change is in the log.
May I keep working in the account myself?
Yes, the account is yours. Let us know beforehand so that every change can be traced. Other providers shouldn’t work in the account during that time.
An agency manages my account. Can you still help?
With the in-depth audit, yes: an independent assessment that belongs to you and that you can discuss with your agency. We only take over monthly management if NASHA runs the account alone, i.e. after you switch.
Who sees my data?
The review is done at NASHA in Wiener Neustadt, not outsourced; Clemens Hochwartner is responsible for Werberadar. For the in-depth audit we only get read-only access, and you can withdraw it yourself at any time.
Do you also review Facebook and Instagram?
Werberadar reviews Google Ads only.
The first step: a free check of your ads
We show you what stands out on your own ads. It needs no access to your account, and you’re under no obligation.
Questions beforehand: clemens.hochwartner@nasha.at